Elayne Today

Noted Real Estate mogul- and Shark Tank star, Barbara Cochran, created a major real estate empire  from scratch.  In a recent interview, she offered this specific advice to all Home Sellers: “Sell Your Home Fast! Underprice it from the start!” “If […]

Sellers- when determining the current market value for your home, and Buyers- when anticipating how much you might have to pay to acquire the home of your choice- don’t forget to factor in “Pent-Up Demand”. Many desirable neighborhoods do not […]

Don’t be misled by price per square foot calculations.    That is not an accurate measure of property value.    The only correct method is to calculate  the value of the lot plus  the value of the” improvements”  [aka house, […]

Current inventory is extremely varied- but most of it is  in the higher price ranges.  The only property available for under 1.7 million is at 2416 Apollo    [ photo of deck & view ] Here is the complete list as […]

Most recent statistics reported today – on a national basis – is that 30% of all home sales right now are All Cash! To any Buyer who requires a loan, that means that BEFORE you place any offer, you must […]

Home fashions change as frequently as clothing trends. It’s just more expensive to “keep up”. But if you are renovating or remodeling any portion of your home, and if you ignore the direction that home design is headed, Buyers will […]

This is the most useless question because there is NOT – and never has been – just ONE market! Which market  are you are referring to? The market for Buyers? for Sellers? for Investors? for Landlords? Tenants? And where? All real […]

A quickly remodeled home needs to be scrutinized very carefully. In the City of Los Angeles, with all of the delays presented by the Department of Building  & Safety, [LADBS] it is extremely difficult to  present plans for approval, finalize them, […]