Compass, my brokerage, maintains 18 international websites, each site dedicated to its own language. And unlike machine translation, which appears to the user -but is invisible to search engines, we carefully translate our content to achieve the highest SEO ranking, allowing search engines to identify and index our pages.
Indexed content enables our listings to be suggested to users searching in a specific language for properties in specific locations. Our sites can automatically convert metric to nonmetric measurements and show prices in the user’s preferred currency, with exchange rates updated continuously from the currency markets.
